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Scott Russell


Prior to forming Russell and Russell Consulting with his business partner, John Russell, Scott Russell was the Vice-President of Sales and Marketing for Sandestin Golf and Beach Resort in Destin, Florida. In his role, Russell oversaw all Sales and Marketing activities for the Resort. He also served as strategic counsel for the Marriott Courtyard and Marriott Residence Inn, both located at Sandestin, as well as Cottage Rental Agency in nearby Seaside. Since forming the partnership, Scott Russell has worked with many of Northwest Florida’s top rental management companies such as Homeowners Collection, The Emerald Grande and My Vacation Haven on branding, sales strategy and marketing direction. In addition to these vacation rental companies he continues to work with local, regional and national hotel companies in sales and marketing support. Clients in this area include the newly opened The Pearl in Rosemary Beach as well as The Delano, Shore Club and Mondrian in Miami Beach and The Westin Monache Resort in Mammoth Lakes, CA.

Russell served more than 18 years with The Ritz-Carlton Hotel Company, most recently as vice president of sales and marketing for the company’s properties in the Caribbean and Mexico. During his tenure with Ritz-Carlton, Russell was also responsible for all company-wide sales training initiatives as well as Vice-President Global Sales, North America. In addition, he held senior leadership roles with Ritz-Carlton New Orleans and Ritz-Carlton Atlanta. Prior to joining Ritz-Carlton, Russell spent six years with the Le Meridien Hotel in New Orleans, where he served as sales manager, assistant director of human resources, and director of training.

Russell received his bachelor’s degree from the University of New Orleans. He is also a graduate of several Ritz-Carlton sales training programs including Mastering Sales Productivity, Strategy and Peak Performance programs as well as Ritz-Carlton’s renowned “Oratorio” public speaking program. He is the recipient of several awards and recognitions including Ritz-Carlton’s top sales person in 1992, 1993 and 1994. In 2003, Russell was named one of New Orleans “Top Men of Substance and Style” by New Orleans Magazine and in 2004 he was named WHERE Magazine’s Silver Plum Award winner as the “Marketing Director of the Year.

Recently he was awarded with Walton Chambers Leadership in Excellence Award as well as “Brilliant Boss” by Simon T. Bailey in a nationwide search.

Russell all serves on the Advisory Board for Visit South Walton the local TDC in Walton County.

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